Are you guilty of spamming like the note below? There’s a fairly universal LinkedIn psychological reaction that makes this bad practice particularly offensive. A LinkedIn connection is only the first step in building a virtual to real relationship. It doesn’t mean I’m ready to refer you. I don’t even KNOW you, why would I TRUST you with a referral or with my business.
LinkedIn Worse Practices
Hi Marilyn, a quick note to introduce myself.
We are connected on LinkedIn and I think we may be able to help each other.
(Most people, including me, stop reading when somebody I don’t know says “we may be able to help each other.”}
And so on!
My name is *********and I have been helping ********* for the past 19 years. I have the experience and knowledge to help you or your clients with a variety of ****************.
LinkedIn Best Practices
Use these three strategies to build your LinkedIn virtual to real profit relationships.
Send are article of interest that applies to my industry.
Set up a time to meet me off-line – a phone meeting with do.
Research my business before asking for a referral
A skinny LinkedIn profile = a skinny LinkedIn pipeline