Are you guilty of spamming like the note below? There’s a fairly universal LinkedIn psychological reaction that makes this bad practice particularly offensive. A LinkedIn connection is only the first step in building a virtual to real relationship. It doesn’t mean I’m ready to refer you. I don’t even KNOW you, why would I TRUST you with a referral or with my business.

LinkedIn Worse Practices

Hi Marilyn, a quick note to introduce myself.

We are connected on LinkedIn and I think we may be able to help each other.

(Most people, including me, stop reading when somebody I don’t know says “we may be able to help each other.”}

And so on!

My name is *********and I have been helping ********* for the past 19 years. I have the experience and knowledge to help you or your clients with a variety of  ****************.

LinkedIn Best Practices

Use these three strategies to build your LinkedIn virtual to real profit relationships.

  • Send are article of interest that applies to my industry.

  • Set up a time to meet me off-line – a phone meeting with do.

  • Research my business before asking for a referral

A skinny LinkedIn profile = a skinny LinkedIn pipeline

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