Frankly my dear,”I don’t give a damn.”*
If your LinkedIn summary section reads like a bio or resume’ frankly, it’s a yawn and move on. People viewing your profile see your headline and two lines of your summary before they have to click “more” to find out more.
Use your summary to grab attention by clearly stating who you work with, how you work your magic, and WHY you’re the best person to do it. Your viewer wants to know which of these three business issues you solve?
► People Problems
► Process Problems
► Profit Problems
What you’ve done in the past belongs in the experience section not, in your summary profile. I want to know what you can do for me right now before I read about your past brilliance.
STOP using your self-aggrandizing, resume’ style summary. Tell your viewer in clear, concise language why they want to connect with you, get to know you and ultimately do business with you.
If you want to learn how to grab attention in 30 seconds or less, take advantage of my no-cost, no hassle, no obligation LinkedIn Strategy Session.
PS. During your Strategy Session, don’t forget to ask me how to drive hundreds of profile views without spending a fortune on advertising.